iGaming Ad Tracking Platform that maximizes ROI

for PPC, FB Ads, TikTok, UAC, ASO, SEO and other traffic sources

Track clicks, conversions, registrations, deposits and ROI across all traffic sources in one ad tracker — built for affiliates and iGaming teams.

Increase FTD

Optimize by LTV

Maximize campaign ROI

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Integrated with major operators and affiliate management platforms

What is Soft4play?

Soft4play is an all-in-one ad tracking, optimization, and automation platform built to help iGaming affiliates and operators increase the ROI of paid and organic campaigns.

Thanks to years of experience in performance marketing, our industry connections, and advanced tracking capabilities, Soft4play integrates with top traffic sources, affiliate network platforms, and iGaming operators via s2s postback, pixel or API, delivering real-time data insights, simplifying campaign management and preventing burnt budgets.

PRIVATE TURNKEY SOLUTION

Own Your Ad Tracking Infrastructure

Deploy PeerClick inside your own infrastructure with full control over data, performance, and scalability.
Built for high-volume teams, enterprises, and companies that need more than a standard SaaS tracker.

What You Get

1. Full Infrastructure Control

Deploy PeerClick on your own servers, cloud, or dedicated environment with complete ownership of your tracking system.

2. Source Code Access

Get full repository access and the ability to customize workflows, integrations, automation, and business logic.

3. Unlimited Scaling

No SaaS limitations, event caps, or infrastructure bottlenecks. Scale traffic and data processing without restrictions.

4. Dedicated Engineering Support

Priority SLA, onboarding assistance, infrastructure guidance, and direct communication with the engineering team.

Why Teams Choose Turnkey

Private & Secure

All tracking data stays inside your infrastructure.

Built for High Volume

Designed for enterprise traffic loads and complex funnels.

Custom Workflows

Adapt the platform to your business instead of adapting your business to the platform.

Infrastructure Independence

No vendor lock-in, platform limitations, or scaling restrictions.

Need a Fully Private Ad Tracking Infrastructure?

Discuss your requirements with our team and get a tailored turnkey deployment.

Built for iGaming marketing, tailored to your needs.

Soft4play serves both iGaming affiliates and iGaming operators, tailoring its powerful tools to the unique needs of each.

Affiliate marketers

Boost your earnings with precise campaign tracking, identify winning offers, and automate optimization to drive more conversions.

Track every user-generated event, including different conversion types, with utmost precision.

Optimize funnels to discover the most profitable traffic flow.

Automate campaign actions to scale revenue while saving time.

Operators

Gain a complete view of your affiliate marketing performance, and optimize player acquisition and retention to drive sustainable growth.

Centralize data from all marketing efforts into a single, actionable dashboard.

Analyze player behavior and optimize campaigns for specific conversion events (FTDs, registrations, etc.).

Collaborate with your team and partners using user roles with varying levels of access and shared reporting features.

Why Soft4play Is a Powerful Ad Tracking Software?

A performance-focused tracking platform built for affiliates, agencies and media buyers.

FLAGSHIP FEATURE

Smart automation

- Set auto-rules based on your custom KPIs to optimize and manage campaigns even while offline.

- Prevent wasted spend and enhance returns by acting instantly on real-time data with custom notifications on mobile and desktop

- Sync costs via API for precise performance measurement

Real-time

60-second optimization cycles

Auto-scaling

Winning combinations amplified

24/7 Analysis

Continuous data processing

Smart Pausing

Auto-stops underperformers

Real Impact: Soft4play has helped us tailor messaging to specific audience segments and automate campaign management. We increased ROAS by 35% and ROI by 25%, while reducing costs by 15%.

Advertising Tracking Optimization

Quick & easy optimization.

- Consolidate data from all performance channels into one place.

- Identify winning combinations of traffic, ads, landing pages, and offers using advanced analytics to scale your player acquisition

- Test and improve results with automatic split testing and rule-based paths

Real Impact: Thanks to Soft4play’s precise geotargeting, we scaled up a brand new campaign to $200.000 in revenue in less than 6 months.

Seamless data tracking.

Track everything in one place

- Integrate with all major iGaming operators, traffic sources, ad networks, affiliate platforms, and more.

- Record data seamlessly thanks to s2s postback (no cookies involved!), pixel, API, or template integrations.

- Track every user-generated event & multiple conversion types in real time (e.g., sign-ups, FTDs) to fine-tune revenue insights.

Real Impact: Soft4play filled the gaps that Google Analytics left wide open. We were able to easily track all our campaigns – Adwords impressions, clicks, conversions, costs and profits!

Real Results from Real Users

"We always relied on SEO to attract customers, and media buying was a new endeavor for us. Thanks to the Soft4play team, we obtained three personal introductions to three popular native ad networks. Now, paid media brings us 40% of our customer base."

— Customer from a sports betting and poker website

"I previously attempted to use paid advertising, but it simply didn't yield results for us - or so I thought. With the assistance of our account manager and Soft4play's guidance, we finally configured everything and discovered sources that brought us engaged players with a good lifetime value. Today, I can't imagine our customer acquisition strategy without paid media."

— Leading provider of online casino games

"Our traffic used to be entirely organic, and we struggled with low visitation rates. However, since connecting with high-performing native sources, we not only receive more traffic on our site but also obtain 30% of our conversions from paid ads."

— Customer from a US online poker network

Transparent Pricing That Scales

Save 20% with annual billing. All plans include 14-day free trial.

Monthly

Yearly

-20%

Starter

$99 /month

Save $240/year

Start free trial

20 Active Campaigns

3 Months Data Retention

Up to 1M Events

3 Custom Domains with SSL

24h SLA Support

3 Workspaces

Basic Traffic Distribution

Organic/Paid Pixel Tracking

No API Integrations

Basic Features Only

Limited Automation

Frequently Asked Questions

What is iGaming tracking software?

iGaming tracking software is a specialized platform that helps affiliates and casino operators track traffic sources, monitor first-time deposits (FTD), analyze player lifetime value (LTV) and optimize campaign ROI in real time.

Can Soft4play track FTD accurately?

Yes. Soft4play provides real-time FTD tracking using server-to-server postbacks and advanced attribution logic, ensuring accurate deposit tracking across paid and SEO traffic sources.

Does Soft4play support player LTV tracking?

Yes. Soft4play allows you to analyze campaigns based on player lifetime value, helping you optimize traffic sources and scale high-value acquisition channels.

Is Soft4play suitable for iGaming affiliates?

Absolutely. Soft4play is built for performance-driven affiliates who need to optimize by FTD, split-test casino offers, route traffic by ROI and scale profitable GEOs.

Can casino operators use Soft4play?

Yes. Soft4play provides operators with campaign-level attribution, player acquisition analytics and traffic quality insights to improve marketing efficiency.

Does Soft4play support sportsbook campaigns?

Yes. Soft4play supports both casino and sportsbook campaigns with flexible conversion tracking, postback integrations and real-time performance analytics.

How does Soft4play handle postback tracking?

Soft4play uses server-to-server (S2S) postback tracking and API integrations to ensure reliable attribution even in cookieless and privacy-first environments.

Can I track multiple casino offers in one campaign?

Yes. Soft4play supports multi-offer testing and traffic distribution, allowing you to run and optimize multiple casino brands within a single campaign structure.

Is there a free trial available?

Yes. Soft4play offers a free trial that includes 10,000 tracked events with full platform access. No credit card is required to get started.

Is Soft4play built for high-volume iGaming traffic?

Yes. Soft4play infrastructure processes hundreds of millions of clicks daily and is designed to support aggressive scaling across multiple GEOs and traffic sources.